What about sustainability?

We're trying our best but we don't truly know how sustainable we are!

Fabby Fables is a reader and storyteller’s world. So, we tend to dream big, and go big (except when it comes to our batch sizes which are small and limited on purpose).

Our mission is to dress up kids in clothes that are comfortable and stylish, and can spark conversations around stories. We want to make reading an indispensable part of growing up and bring many stories to children. We believe that stories can fire the flame within little daydreamers, storytellers and explorers for new adventures. We also want to support families to engage better with each other using new story-based activities and ideas through our clothes and other products.

In doing so, we’ve adopted as many best practices in production, design and marketing as possible, and we are constantly working to ensure that we don't falter.

We’re making it easier for you to choose what is good for the planet and our children. Here are some things that we do to help you choose better:

  • We use natural and organic fabrics to offer the softest feel and comfortable fits to little ones

  • All our products are made in small batches to avoid wastage

  • We use minimal plastic in our packaging and are always looking for ways to cut plastic usage in every area possible

  • We work with partners who offer a dignified and fair working environment and pay to their employees!